You can see lots of Kate Spade quotes on the Internet. Have you ever thought of it? Where did those quotes come from and why they are quite popular? The answer is not too hard because Kate Spade New York is an American fashion design house. The owner gave her name to company in 1993. Also, they had a brand –Jack Spade- for men.
When we look the brand’s reflection on people, we can example the quotes because people like the brand’s quotes and wear things somehow meaningful. For example, “She who leaves a trail of glitter is not ever forgotten”. This quotes for overconfident and self-sufficient women because they want to show their effect on people. Thus, the brand will help them in that way. Also, it gives some hope to people and create a positive atmosphere on intended population. For instance, “Start each day is like your birthday” quote represents exactly this situation because they advice people to live their every single day as a unique and special day.
In addition, these kinds of quotes sometimes make people laugh because they have a funny style besides assertive. To illustrate, “ I have never been a millionaire but I’m sure I’d be darling at it!” and many people has positive comments about it. Therefore, the company grips people attention using funny and assertive quotes and sells its products in this way.