American online shopping sites Amazon.com’s logo contains a detail that escaped the attention of most of us. In the logo, the Amazon from a letter of the word in the letter Z. stretches towards the yellow arrow. This detail of the Amazon “A to Z” have been added to symbolize a product range that extends. On the downward slope of the arrow, a smiley face represents. So, Amazon.com’s logo, he calls out to visitors: Amazon shoppers, they will be happy! The Amazon logo, considering the amount of traffic that it receives on a daily basis, is among the most well known logos in the internet environment. If the arrow in the logo and if a logo was a sign, which is placed in a strategic sense it could be very boring.